Who We Are
Spavia redefined the spa experience by bringing luxury treatments and amenities found at world-class resorts to local communities across America. For the last 20 years, Spavia has served guests nationwide and built a network of Spavia Members who enjoy monthly treatments to feel relaxed, recentered, and renewed.
Our Founders
Marty Langenderfer
CEO & Co-founder
Marty Langenderfer is CEO and Co-founder of Spavia. Marty is driven to create innovative concepts that achieve excellence through technology, marketing, operating systems and scalable growth. As an entrepreneur, Marty has an unorthodox background starting first as a CPA at a big six accounting firm which then transitioned into an MBA at Cornell University’s Johnson Graduate School of Management. Shortly after, he joined American Airlines’ Sabre Division where he helped found Travelocity. Lessons learned from creating a world recognized brand helped Marty grow into his next venture as VP of DISH Network, where he focused on marketing, customer loyalty and customer service. During his tenure as an executive, the company grew from less than one million subscribers to over ten million. Marty’s years of expertise in finance, marketing, and operations enables him to lead the Spavia National team in delivering excellence.
Allison Langenderfer
President & Co-founder
Allison Langenderfer, President and Co-founder of Spavia, leads with passion in design, creativity, and spa retail. A Cal Poly San Luis Obispo graduate with a marketing focus, she embraces a "learning by doing" philosophy. Before Spavia, Allison excelled as a Macy’s buyer and regional manager, followed by a 12-year career in pharmaceutical sales. She drives Spavia’s mission through Spavia Cares, franchisee support, and an expertly curated retail experience. She is also deeply passionate about fostering a strong culture and sense of community within Spavia, creating a welcoming environment for guests, team members, and franchise partners. With a market-driven approach, she brings world-class skincare, relaxation products, and gifts to Spavia’s retail. Her greatest success? Raising three children now launching careers of their own.
Your Support Team
Courtney Allison
Chief Operating Officer
With over 10 years of experience as a franchise operations leader, Courtney has a proven track record of supporting franchisees in high-growth systems. Her strong background in operations and training, coupled with her passion for driving franchisee success and profitability, makes her an invaluable asset to the team.
Tyler Woodard
Director of Franchise Development
Tyler brings extensive experience in franchise growth, sales strategy, and multi-unit development, with a proven track record of helping brands scale with intention. As Director of Franchise Development, he leads franchise recruitment efforts, strengthens the owner pipeline, and identifies high-potential markets to support Spavia’s continued expansion and long-term success.
Jessica Hartman
Director of Spa Services
With over 15 years of experience in a franchise system, Jessica specializes in market research for services, products, and equipment. Her expertise enhances operational efficiency and supports the development of popular treatment protocols, making her a key contributor to our team's success.
Spavia Cares
Our focus on community has always been central to our growth. With every new Spavia, our team actively works to become part of the neighborhoods we serve. With philanthropic efforts, small business relationships, and community engagement, Spavia has worked tirelessly to better the community we care for.
Our Responsibility
In life, gratitude and generosity of spirit are the greatest gifts we can give to ourselves and others. Spavia is committed to creating stronger communities, happier neighborhoods, and a better world than when we found it.
