Spavia vs. Woodhouse Spa Franchise: A Side-by-Side Comparison
Published February 12, 2026
If you're researching day spa franchise opportunities, Spavia and Woodhouse likely appear near the top of your list. Both are respected brands headquartered in the Denver metro area, both have been franchising for nearly two decades, and both deliver premium spa experiences. But they serve different markets, require different levels of investment, and operate on different business models.
This guide provides a factual, side-by-side comparison to help prospective franchise owners evaluate which brand aligns with their financial goals, risk tolerance, and vision for ownership. All figures are sourced from publicly available Franchise Disclosure Documents (FDDs) and brand websites.
At a Glance
| Factor | Spavia Day Spa | Woodhouse Spa |
|---|---|---|
| Founded | 2005 | 2001 |
| Franchising Since | 2007 | 2003 |
| Locations | 60+ | 90+ |
| Initial Investment | $496K – $796K | $1.48M – $2.70M |
| Franchise Fee | $59,500 | $60,000 |
| Royalty Fee | 6% | 6% |
| Marketing Fee | 1% | 2% + 1.75% local |
| Avg Gross Sales | ~$1.15M* | ~$2.46M* |
| Liquid Capital Required | $100K – $200K | $700K |
| Net Worth Required | $500K | $1M |
| Spa Size | 2,200 – 3,000 sq ft | 4,500 – 6,000 sq ft |
| Brand Positioning | Affordable Luxury | Full Luxury |
| Revenue Model | Membership-Driven | Service-Driven |
| HQ Location | Denver, CO | Lakewood, CO |
*Revenue figures from FDD Item 19. Individual results vary.
Investment: A Tale of Two Price Points
The most significant difference between the two brands is the capital required to get started. Spavia's total investment ranges from $496K to $796K, while Woodhouse ranges from $1.48M to $2.70M — roughly 2 to 3 times higher.
The gap is driven primarily by spa size. Spavia operates in 2,200–3,000 square foot spaces, while Woodhouse requires 4,500–6,000 square feet. Larger spaces mean higher build-out costs, higher rent, and more equipment. Woodhouse also requires significantly more liquid capital ($700K vs. $100K–$200K), which limits the pool of eligible candidates.
For prospective owners with strong financials who want a premium luxury brand, Woodhouse delivers higher absolute revenue. For those seeking a more accessible entry into the spa franchise space with a proven model and lower risk exposure, Spavia's investment-to-revenue ratio is compelling.
Revenue Model: Membership vs. Per-Visit
Spavia's business model is built around a three-tier membership program that creates predictable, recurring monthly revenue. Members pay a monthly fee and visit regularly for massage, facials, and body treatments. This creates a foundation of reliable income that smooths out seasonal fluctuations.
Woodhouse operates primarily on a per-visit service model. While they do offer a membership option at some locations, it is not the core driver of their business. Revenue comes primarily from individual spa visits, retail sales, gift cards, and group experiences.
Both models work — the question is which aligns better with your financial preferences. Membership models offer more predictable cash flow, while service-driven models can generate higher per-visit revenue from premium clientele.
Services Offered
Both brands offer a comprehensive menu of spa services including massage therapy, facials, body treatments, and retail products. The key differences are in positioning and pricing.
Spavia focuses on affordable luxury — delivering a resort-quality experience at accessible price points. Their membership discounts make regular spa visits achievable for a broader audience.
Woodhouse positions itself as full luxury, with premium pricing to match. Their services include specialty offerings like infrared sauna sessions, salt rooms (at select locations), and multi-hour curated experiences. Service prices generally run 20–50% higher than Spavia for comparable treatments.
Training & Support
Both franchises provide comprehensive training programs for new owners. Spavia's national team brings over 120 years of combined spa industry experience and provides hands-on support from site selection through grand opening and ongoing operations.
Woodhouse offers 81 hours of initial training (classroom plus on-the-job), including an internship at an existing Woodhouse location. They also provide dedicated Business Advisors with weekly coaching calls.
Both brands emphasize that no prior spa experience is required to become a franchise owner — the training and support systems are designed for entrepreneurs from all backgrounds.
Which Spa Franchise Is Right for You?
Spavia may be the better fit if you:
- Want a lower initial investment with proven unit economics
- Prefer a membership-driven model with predictable recurring revenue
- Have $100K–$200K in liquid capital and $500K+ net worth
- Want to serve a broader market with affordable luxury positioning
- Are looking for a smaller-footprint spa (2,200–3,000 sq ft) with lower overhead
Woodhouse may be the better fit if you:
- Have $700K+ in liquid capital and $1M+ net worth
- Want to operate in the full luxury segment with premium pricing
- Prefer a larger spa format (4,500–6,000 sq ft) with more treatment rooms
- Are comfortable with a higher investment for higher absolute revenue
- Want to offer specialty amenities like infrared saunas and salt rooms
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