Celebrating 20 Years of Spavia: A Look Back and a Vision Forward
Twenty years ago, a vision was born—a vision to create an affordable luxury spa experience that wasn't a rare indulgence, but an accessible part of a balanced, healthy lifestyle. That vision became Spavia. As we celebrate our 20th anniversary, we’re taking a moment to reflect on a journey marked by passion, resilience, and an unwavering commitment to our guests and communities.
This is more than just an anniversary; it's a celebration of two decades of helping people relax, recenter, and renew. The story of Spavia is a founder-led narrative of dedication — beginning with the simple idea that everyone deserves to feel their best.
The Genesis of Spavia: A Founder’s Vision
Spavia’s story begins with founders Allison and Marty Langenderfer. The spa industry of the early 2000s was divided — high-priced resort spas on one end, and no-frills massage clinics on the other. They saw an opportunity to create something different: a place combining resort-quality amenities with neighborhood convenience and affordability.
This concept of “affordable luxury” became the cornerstone of Spavia. Even the name — a blend of “spa” and “via” (meaning “path”) — reflects the founders’ belief that wellness is a journey.
Milestones of Growth: From a Single Spa to a National Brand
The First Spavia
The first Spavia location opened in 2005 in Centennial, Colorado. This was the testing ground for the Spavia experience — refined treatments, elevated amenities, and a membership model that made regular wellness accessible.
Franchising Begins
With strong demand and a proven concept, franchising was the natural next step. Spavia’s franchise model empowered local entrepreneurs to deliver exceptional guest experiences in their own communities. If you’re inspired by their journey, learn more about our franchise opportunity here.
Navigating Challenges
Through economic shifts and the global pandemic, Spavia adapted with resilience — implementing safety standards, supporting franchisees, and reinforcing its community roots.
The Spavia Difference
Spavia continues to thrive because of its personalized approach to wellness, community engagement, and unwavering commitment to guest experience.
- Personalized wellness: Spalosophy® ensures every guest receives a tailored experience.
- Exceptional amenities: retreat rooms, plush robes, and resort-style service.
- Community connection: Through Spavia Cares, franchisees give back to local organizations.
- Sustainable practices: Spavia Green furthers the brand’s eco-conscious mission.
Looking Ahead: The Next 20 Years
Spavia’s future is defined by continued innovation, strategic growth, and expanded community impact. From advanced skincare to new wellness technologies, Spavia is committed to staying at the forefront of the spa industry.
Explore services or find a location near you here.
Inspired to bring Spavia to your community? Learn more about franchise opportunities →